Expert Email Strategy and Execution to Grow Your Business

Get Trial Users or Subscribers,  Nurture Leads, and Generate Awareness, to Grow both your Community and Your Revenues

Book A Consultation
Book A Consultation

Growth Marketing Using Email as a Way to Build a Dedicated Customer Subscriber Base

Very often when looking to grow one’s business, companies look into ways to drive traffic to their own business website. This often overlooks the possibilities inherent within one’s own community.

Installs, sign-ups, trials, and demos mean nothing if you can’t keep your users. Which makes your email campaigns incredibly important. It’s your first impression. But, it’s also your opportunity to guide new users to take action that will increase their lifetime value to your business.

This is where the experts at Ladderation come in.

Email As A Growth Marketing Vehicle

‍ Right out the gate, we dig deep into your existing data, snag actionable insights, and create an informed email strategy designed to convert

By digging into the entire user journey, we can optimize email for every step of the funnel.

‍ ‍Data-driven user research

  • We analyze each piece of the email puzzle so we can spend our time focused on the areas with the highest anticipated impact on revenue.

    Conversion-optimized (everything)

  • We use our up-to-date email marketing expertise to quickly identify ways to improve conversion rates at every stage. 

    Premium email execution

  • We can rewrite, redesign, and rebuild each email to focus on the most important CTA.

    Experiment:

  • We launch 'micro' email marketing campaigns and review the results in a qualitative manner.  The goal is to identify (with data) the messaging that resonates with the respective audience/persona. We will also identify which marketing channels complement your email campaigns (eg. social, content, landing pages, Google Ads)

    Scale

  • Once the right cadence and messaging have been identified, we optimize to make sure this messaging is prioritized (and repeated) in order to maximize the potential return.

Steps to enable a Growth marketing process for email marketing

  • Ideate: We first help you clearly define your target audience & break it up into specific personas.

  • Brainstorm: We brainstorm relevant messaging per persona and create an email marketing strategy unique to your business.

  • Execute: We write emails for every persona that was identified and make them part of your workflow

  • Optimize:   We frequently review a campaign’s performance to understand why we got these specific results and extrapolate valuable prescriptive and corrective insights.   These learnings are utilized in the launch of the next campaign or to adjust existing campaigns.

  • Amplify: We focus on the 'winning' campaign(s) and amplify our email marketing process by transferring winning content that come about from email campaigns to other marketing channels and areas of your business


    What’s the Bottom Line When It Comes to Email Marketing:

    • Delivers Value and Clarity Across the Decision Journey

    • Aligns Your Campaign & Business Goals

    • Broadens the Reach and Range Your Marketing Funnel

    • Makes Audience Targeting Much More Granular & Hyper-Precise

    • Dominates Search Results share and Helps to Optimize the Efficacy of Your Broader Marketing Efforts by Lowering Customer Acquisition Costs (CAC).

    • Lifts the Efforts of the Other Channels That Your Are Already Leveraging for Business Growth or can Leverage Moving Forward.


Email As Key Driver Of Marketing for Growth

If your business is not leveraging email marketing to grow and scale its customer base and revenues, perhaps it is missing out in an area where it absolutely shouldn’t. Reach out to us today to give your email marketing efforts a boost.

Schedule a Growth Audit
Schedule a Growth Audit