A marketing funnel (which specifically for our purposes we will call Growth Marketing Funnels since it describes our fundamental objective as marketers) is basically the set of stages that a potential customer goes through when making a purchase. These stages start with awareness and end with conversion, including either the purchase of your product/solution; or post-purchase activities.

Before we delve further into the basics of growth marketing funnels, why they are essential to your business, and what is needed in order to create one, let’s establish what growth marketing is and why growth marketing inherently requires understanding the process of your customer’s journey in order to create proper growth marketing funnels.

The fundamental way to achieve growth is to know where the business stands, understand where the business needs to get to and distill all the tools, strategies, and concepts into something the marketing team and the entire organization can work with.

However, before we can go about establishing how a growth-focused organization (hopefully one like yours) can create a solid growth marketing framework, a good understanding of growth marketing and the growth marketing framework is first needed

The reality is that customer acquisition is understandably seen as the greatest challenge to startup success. In the early years of business, acquisition equals growth. It’s critical for entrepreneurs to reach out to the biggest audience possible, and to carefully plan their marketing efforts so that a high proportion of that audience converts to customers.

However, conventional marketing that focuses on marketing on time-specific campaigns just does not cut it for startups.  The simple fact is that these campaigns require extensive marketing budgets, something that startups for the most part do not have.  Moreover, since growth is paramount for the survival of these cash-strapped startups struggling to make an impact, this further compounds the issue

For decades, email marketing has been among the best ways for businesses to get the word out, with easily understood success metrics and a high return on investment. Whether you have just a handful of email addresses or a robust and growing contact list of loyal customers, email is a logical, easy place to start your regular outreach, communication, and promotional efforts.

While social media and SMS text marketing have grown in popularity over the last few years, small businesses often find that email marketing provides a solid foundation for those efforts, with a higher rate of engagement and return. 55 percent of people prefer email as their preferred way to hear from businesses and nonprofits, outranking text messaging, social media, Google Ads, and other methods of digital communication.  

In this article, we will examine the various factors that impact your website's conversion rate, as well as common mistakes that are made in terms of marketing efforts that cause your tactics to not be as effective as they ought to be.  With that in mind, consider this article to be your practical guide to conversion rate optimization in 2025.

While many marketers and business leaders focus on tactics that drive traffic to their websites, investing in Google Ads,  email marketing, social media, and content marketing, it’s crucial not to overlook the importance of actually analyzing and improving the efficiency of these particular tactics

That is where content marketing can prove to be the difference between a business that stands out, and one which does not get traction. While it does take time to get started and you have to commit to doing it consistently over time, content marketing is comparably, an inexpensive solution that can help you grow your reach.

Effective content creation and distribution require a strategic plan to help you achieve short and long-term goals.  What makes content marketing especially effective is its versatility to make an impact at all points of the customer or prospect journey, and entrench itself throughout the growth marketing framework.

In this guide to optimizing Google Shopping in 2025, we will show you what to pay attention to when you’re starting and how to optimize your campaign for better results.  Central to this will be to look at trends and developments expected to occur in 2025 and how they will impact the use of Google Shopping on a day-to-day basis as part of your overall efforts to generate growth.

If your business has physical products to sell but is not advertising on Google Shopping yet, your business is missing out on a lot. 

Google searches account for 36% of people’s product discovery, and being listed on Google Shopping can allow your products to appear high at the top of people’s search results.  

In this article, we will focus on how growing businesses ought to go about really prioritizing the development of a strong organic social media strategy in 2025.  While we are not suggesting that paid social media does not have a place within your business’ growth marketing process, as part of the overall analysis we will put forward the view that organic social media strategy is paramount to establishing the core messages that your business is trying to get across to potential customers, while paid social media can help to accelerate or scale a message that has proven to resonate.    

While we can expect to see past years’ trends continuing in 2025, the new year will also bring more technological innovations, market changes, and privacy concerns.

In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

In this article, we will delve more deeply into paid social media advertising, and how it differs and complements organic social media advertising, the different formats that social media can be undertaken in, and the various paid advertising options that exist on different social media platforms.  Finally, once we have delved into all of this, we will establish 7 guiding principles to help your business establish an effective paid social media strategy.

Besides the fact that there is no up-front cost, earned media can also help you reach new audiences you otherwise may have missed.  As a result, it is important to generate as much of it as possible, especially if you’re a bootstrapped startup or have a limited marketing budget to help generate publicity and growth. 

Earned media has the added benefit of being an overlooked strategic tool to help organizations generate growth. Some common examples of earned media include social media shares, press mentions earned through media outreach, and organic search traffic.

In this article, we will examine several SEM best practices that businesses need to implement, that drive business progress.  At the same time, we will outline some pitfalls that organizations need to look out for in managing their day-to-day campaigns.  Finally, to conclude, we will look at 6 emerging trends within the SEM space that growth-focused businesses need to be mindful of in 2025 that will impact the way they manage their various SEM campaigns

n this article, we will explore 8 situations where your business requires the services of a growth marketing consulting firm. Recognizing them early on can make a significant difference in your company’s trajectory.

In addition, we will examine in some depth what growth marketing entails, some of the key benefits of growth marketing, and how growth marketing consulting differs from traditional marketing agencies and marketing consulting services.

In this article, we will examine how to go about creating a growth marketing strategy for your e-commerce business.  We will also look at the key characteristics of creating a growth marketing strategy, the benefits of creating a growth marketing foundation for e-commerce stores, and how the growth marketing framework can be applied specifically for e-commerce businesses. Finally, we will go about outlining the steps needed to create a growth marketing strategy for your e-commerce store

Now that we have established the key characteristics of a SaaS business, we need to go about creating a comprehensive marketing strategy that is focused on leveraging the realities that SaaS businesses face. However, before we go ahead and examine how to build SaaS focused growth marketing strategy, we need to establish a structure from which growth can be established.  This is where our growth marketing framework comes in.

In this article, we will explore how B2B businesses can go about building a growth marketing strategy to maximize their profits and market share. Central to this is understanding what a growth marketing framework entails, and how it applies to B2B organizations.  Once we have examined this, we will establish the steps needed to follow to create a growth marketing strategy and look into several tactics that B2B businesses would greatly benefit from.

In this article, we will examine how to go about creating a growth marketing strategy that is oriented toward business-to-consumer (B2C) businesses.  In particular, we will examine how to apply a growth marketing framework to B2C businesses to create cycles of consistent growth. 

Moreover, we will look at the underlying elements behind creating a growth marketing strategy for B2C organizations and examine various tactics that ought to be part of a growth marketing foundation for B2C businesses.

In this article, we will examine how to go about creating a growth marketing strategy for startup businesses.  In particular, we will examine how to apply a growth marketing framework for startup businesses.  Moreover, we will look at the underlying elements behind creating a growth marketing strategy for startup businesses and examine various tactics that ought to be part of a growth marketing foundation for startups.

Savvy businesses understand that marketing is not just about getting the brand name out there. What you want is a loyal, engaged customer base that ultimately leads to organic growth. This is what you won’t get with traditional marketing methods alone.

Something that people often overlook in the midst of undertaking a growth marketing-focused approach is just how easy it is for the existing members of your business to burn out while going through these activities . Higher work loads that arise out of inefficient processes take a toll pretty quickly. 

With all of this going on, it is easy to see why it can be so difficult to become a fast-growing company.  In the midst of all of these factors, the key challenge  becomes building and maintaining a  fast-growing business while dealing with the inevitable challenges that arise due to these changing circumstances.  That is what this article will examine in greater detail.

Crafting an Growth Marketing Strategy for Your Omnichannel Business in 2025 Involves Considering a Number of Different Aspects of How Your Customers Interact With or Hear about your Store

Why is an omnichannel marketing approach increasingly becoming so prevalent and urgent? Research on the omnichannel experience shows more than half of B2C customers engage with three to five channels each time they make a purchase or resolve a request. The  average customer looking to book a flight online, for instance, tends to alternate nearly six times between websites, apps and mobile channels. If these customers encounter inconsistent information or can’t get what they need in terms of information needed to evaluate their options, they may lose interest in a brand’s products or services.