Since you’re reading this post, we’re going to assume that you’ve already decided that Instagram needs to be an all-important part of the growth marketing strategy for you to help scale and grow your business.

Instagram ads enable businesses to reach out to over 1 billion people every month. This is a good reason for starters, for you to consider advertising on Instagram to grow your business. Millions of engaged consumers interact regularly with these brands.

But here are some impressive stats in case you’re not sold.

Truthfully, the marketing mix at product-based e-commerce businesses is often very similar to those businesses that offer services or sell to organizations rather than individuals.  SEM, SEO, email marketing, trade shows, Instagram, Facebook, Linkedin, etc. are just some of the marketing tactics that most businesses use to increase awareness and grow their revenues.  As mentioned in a previous post, remarketing is a highly underrated tactic that companies should definitely have as part of their growth marketing mix. 

However, given the importance of emphasizing the visual aspect of the products that your business sells, no marketing channel or tactic works quite as well to accomplish this as Google Shopping.

If your eCommerce-focused business doesn’t have Google Shopping ads as a key part of its arsenal of the growth marketing mix, you’re missing out on some of the most profitable online real estate. According to Merkle, 60% of all Google search ad clicks in the third quarter of 2020 came from Google Shopping ads.

On average, 98% of website visitors don't convert. This may surprise many because of how prevalent it is to make a purchase or request a demo, or fill out a contact form of any kind.  This means that only 2% of the people who land on a website take the desired action. This can be frustrating for businesses, especially those who are trying to grow and expand their customer base.

Enter conversion rate optimization or CRO. CRO is a process of improving the percentage of website visitors who take the desired action. It's a vital part of growth marketing, which is focused on using data and experimentation to drive business growth.

Many organizations ignore influencer marketing, often associating it with celebrity-associated marketing, and thinking it should be limited to industries like fashion, cosmetics, and other aesthetics-oriented industries.    However, this is not the case.   But before we delve into particular uses and cases where influencer marketing can play a role, let us examine some advantages provided by having influencer marketing be a part of your business’ growth marketing mix. 

Now there are a number of reasons why influencer marketing might be something any growth-focused organization might want to consider.   Let’s look at some things that influencer marketing might help your business achieve that can give your growth-focused business the competitive edge or advantages that can help spur revenue growth.

It is often tempting to push SEO to the side in favor of the fertilizer(s) that is Search Engine Marketing and other paid marketing tactics. However, there are a number of benefits of SEO being a foundational part of a growth marketing mix, especially when paired with a contextually appropriate paid marketing channel. We will go into that as well in this article. What’s worth noting here is that our fundamental argument in this article is that growth marketing works best when SEO is at the forefront of growth marketing fundamentals. This is what will explore here in this post.

Email marketing has been around for decades and has been a staple part of the marketing strategy of businesses that have experienced tremendous growth over the years. However, with the ever-evolving digital landscape, it's easy to forget the importance of this tried and true method of communication.

The reality is that email marketing is still a powerful tool for growth marketing and can play a crucial role in driving business growth. In this article, we'll dive into the role that email marketing plays in creating a growth marketing strategy,  and how it should be leveraged to achieve success. 

While any channel can be a key driver for a growth marketing-centered organization or a marketing consultant for a growth-focused business, what makes Google Ads a channel that can help drive massive growth comes down to a couple of key factors. First, Google as a search engine is used by the vast majority (approximately 70%) of the world’s population as their search engine of choice on a daily basis. Secondly, the fact Google ads, when used correctly target those looking specifically for the products or services your business offers.

 In a sea of businesses, websites, and social media posts, how can you make sure your company stands out? That's where growth marketing through Google Ads comes in. With the right approach, you can use Google Ads to drive targeted traffic to your website and boost your bottom line. But with so many options and settings to consider, it can be overwhelming to figure out where to start. That's what this guide is for.

Maybe you’re seeing some return on your Facebook ads – maybe a few sales a month but nothing anywhere near the kind of numbers you want or need.

Or maybe you’re getting started with Facebook ads for the first time and want to get them spot-on from the word go.

Let’s look at some of the unique ways you can leverage your Facebook ads to increase your sales and boost your revenue.

As well, since startup founders are so involved in the day-to-day activities, it is hard to establish a high-level corporate strategy or to get them to separate from the day-to-day activities and think strategically. Many variables can decide whether or not a startup will be successful, from the founders’ talents to their dedication and discipline. For startups to succeed, they need to find what works best for them and stick with it. 

Some startups decide on an idea and then start executing without ever questioning if this idea would work in the first place.  

With so many factors at play when deciding whether or not a startup will succeed, it is fair to say nevertheless that there are a number of reasons why establishing a growth marketing funnel within startups is extremely difficult to achieve. Let us examine a few right away.

The funny thing is that even when you have sufficient demand for your products and services, it can seem impossible to get past a certain level. In some cases, even, runaway demand for what a small company provides can perversely cause the wheels to fall off.

Now, here’s the thing. There isn’t any simple answer to the headline question. But one of the underlying issues is almost certain to be that the growing SME (small to medium enterprise) does things differently from an established bigger business. In a word, you’re not equipped to scale.

It’s important to always have one eye on your competitors, but equally crucial is the need to maintain focus on what your business does well and how it can continue to satisfy customer expectations.

However, while it is easy to understand some of the issues that come into play for those organizations looking to scale, getting past them can nevertheless be extremely challenging.  In this post, we are going to argue that for organizations looking to scale their businesses that creating a growth marketing foundation is paramount.  So let's go about creating that growth marketing playbook.

Given what is at stake, both in terms of market potential, the long sales cycle, as well as the need to continuously optimize customer retention and upselling as a way of reducing churn and building the MRR up,  growth marketing is a natural fit for SaaS businesses. Before we get into why growth marketing makes innate sense for SaaS businesses, let’s briefly provide background on growth marketing. This will serve in order to gradually introduce why the methodology is an organic fit with SaaS-oriented businesses.

Before we get into why growth marketing makes innate sense for SaaS businesses, let’s briefly provide background on growth marketing. This will serve in order to gradually introduce why the methodology is an organic fit with SaaS-oriented businesses.

Growth. It’s something every online store wants. And with the global eCommerce pie continuing to grow, everyone wants their own slice. When you look at estimated revenues for 2022 – $875 billion in the US alone, you can understand why.  

Of course, everyone and their dog wants to be part of that eCommerce market. There are up to 24 million e-commerce sites globally, though many of them are small businesses. Even small businesses contribute to an extremely competitive market, meaning you need to get things right. 

Whether you’re an established retailer or just starting out on your eCommerce journey, you’ll want to grow that business. What growth strategies can you employ? We look at a few growth-hacking tips to help you take your eCommerce business to the next level. 

But before we get into the specifics of growth marketing strategy for subscription-box businesses, let’s first delve into the basics of subscription marketing.

Subscription businesses get to profit from recurring purchases, and customers benefit from long-term savings and convenience. In a recent study, Zuora predicts that 74% of people will subscribe to even more services in the future. For businesses that are either in or are trying to get into the subscription game, those are rather promising numbers

Subscription marketing is proving to be one of the most lucrative ways to market your business. According to McKinsey, effective subscription marketing has been responsible for billions in revenue over the past decade.

Offering a compelling omnichannel experience is no longer considered to be on the cutting edge of retail. It is now simply a requirement for survival. More than one-third of Americans have made omnichannel features such as buying online for in-store pickup part of their regular shopping routine since the pandemic, and nearly two-thirds of those individuals plan to continue. Younger buyers are the most enthusiastic about new ways of shopping, to the point that Gen Z consumers don’t even think in terms of traditional channel boundaries.  In fact, they actually are increasingly evaluating brands and retailers on the seamlessness of their overall experience.  So one can say that this is an ongoing evaluation, that does not end with one experience equalling an overall impression.

Now that we have established the context for growth marketing, its origins, and what sort of limitations of traditional marketing that growth marketing helps to move past, it is necessary to establish what some growth marketing fundamentals or essentials are. 

At its core, growth marketing fundamentals involve being crystal clear on purpose and what your ultimate aims are.  So clearly metrics are at the heart of the essentials of growth marketing.  But let us look at this more concretely, in order to establish just what it entails specifically, as well as examine what else is part of what makes up solid growth marketing fundamentals.  

Business-to-business (B2B) marketing is a process that involves selling a certain product manufactured by one company or a set of services provided by one organization, to another. Also, it’s necessary for any company that wants to offer its services to other organizations.  B2B marketing is a collection of techniques for marketing to business buyers. Its goal is to improve lead quality, sales acceptance of leads, and conversion rates.

B2B marketing means business-to-business marketing. It's any marketing strategy or content used by one business to target and sell to another business. For instance, companies that sell services, products, or SaaS to other companies or organizations typically use B2B marketing.

Now that you have an understanding of how this B2C growth marketing funnel could work for your brand, we should work on establishing the tactics that might work within the B2C growth marketing funnel.  But before that, let us work to get a bit more of an in-depth understanding of B2C marketing and what it entails.

B2C (Business to Consumer) marketing is any marketing activity that helps businesses communicate with consumers. This is opposed to as B2B (Business to Business) which focuses on businesses that market products or services to other businesses and organizations. Any organization that focuses on serving the needs, demands, and preferences of individuals can be called a B2C company

At such a stage, a growth marketing expert of some sort can be a valuable addition for organizations looking to efficiently but lack both the time and even more importantly, the dedicated internal human resources to focus on the entire business cycle in a concerted way.  

The type of growth marketing resource you ultimately should rely on depends on the situation inherent within your business.