Leverage the power of Instagram to quickly share photos and videos for profitable business growth
Benefit from the world’s most popular app for photos and videos to reach an ever-expanding, ultra-engaged audience to increase awareness and grow sales
Instagram Advertising: Helping to elevate your Growth Marketing efforts
Instagram has one of the highest engagement rates of all social media channels. With ever-expanding features such as reels, IGTV, and Instagram Live, the influencing potential is endless.
Instagram has grown tremendously over the last few years. Here are some highlights.
65% of Instagram users log in at least once a day, 45 % at least twice a day
The average engagement on Instagram is 28 minutes per day.
74% of users report making a purchase based on content that they viewed on Instagram
Over 35% of stories that users check out are from businesses
Clearly, these numbers should demonstrate that Instagram is a channel that your business needs to start leveraging.
But if you currently are not, or are not doing so as well as you can, how do you begin to go about doing this?
This is where we come in.
Effectively Leverage Instagram Advertising as part of a Growth Marketing Framework
There are a number of steps we take to fully get the most out of your Instagram campaigns.
Creative Conceptualization & Strategy: We work with you to decide on a messaging approach as well as a segmentation approach complete with measurable goals and creative briefs
Influencer Management & Outreach: Once we have identified the influencers that best match your business goals and targeted personas, we take care of everything from outreach, to the negotiation of terms to content feedback and approval
Content Creation: We work to create a portfolio of visual content that not only can be used on Instagram but can serve as evergreen material to be used on other channels
Giveaway Campaigns: We work with dozens of influencers to coordinate giveaways that grow your social media following, increase general awareness and ultimately increase interactions with your business and the potential for revenue growth.
Hashtag Creation: We come up with hashtags that are memorable both for a particular campaign, but also embody your business as a whole
Paid Boosts: We employ paid strategies to boost the reach of your best-performing content.
Instagram Advertising Should Be An Integral Part of Your Growth Marketing Mix
Given the incredibly engaged audience that your business has here as well as the fact that consumers are paying more and more attention to business content here, ignoring Instagram, even a little bit, is becoming increasingly risky for growth-focused businesses.
A profitable Instagram approach in our experience includes:
Engaging with Influencers that best reach and represent the type of consumers you are trying to do business with
Creating content with a clear message and powerful visuals
Regularly interacting via your channel, as well as with the channels and stories of your key influencers, to the point of achieving a near or complete takeover
Consistently staying on message with the themes that your content is demonstrating
Amplifying these campaigns with hashtags seek to increase virality, and succinctly represent what your company offers or is all about
Using paid advertising to boost reach and profit from the synergies with Instagram’s big brother, Facebook