With our systematic growth marketing approach, you just need to follow the steps & repeat
Scaling revenue growth may seem far-fetched. Our process makes it easier for your business to succeed.
Our Growth Marketing Process Involves Establishing a Clear Framework for Sustainable Growth Within Your Organization.
1) Discovery & Research
Starting with our initial conversation or meeting, we continuously take the time to try and understand your business and your competitive environment. The key here is getting a better understanding of your potential customers in terms of who they are, how they find about you and what they are looking for when they are looking for those products and services that your business or organization offers.
2) Gleaning Key Insights for Growth
After our initial meeting, we take the time to try and understand your business and your competitive environment. Here we focus on getting a sense of what makes your business unique, how you differ from your competitors, the particularities of the industry or market you are in, as well as other pertinent factors.
3) Design & Execute Marketing Campaigns
Once we have mutually agreed on what initiatives to put into place, we set up campaigns with the appropriate messaging and budget. The key here is to have these campaigns serve as quick tests to accumulate the data that we need to determine whether or not the insights that we have previously gathered are on point or not.
4) Measurement & Analysis
After determining and agreeing to the appropriate KPIs to measure growth from your marketing efforts, we provide regular reports. What we are looking to do is not just to explain the results results but also see if the data supports our initial insights We are also on the lookout for any potential undiscovered opportunities for improvement that may exist.
5) Optimization & Systematization
We constantly examine results, adjust creatives and landing pages, and conduct various A/B and multivariate tests to ensure that every possible and reasonable opportunity to improve on results is acted on. This process is repeated on an ongoing basis to establish clear growth marketing playbooks & systems that can be followed and that allow for a growth marketing foundation to be set up.
Now that we have established what our growth marketing framework entails, here’s how it impacts the way we work with you on a day-to-day basis.
We Can Set Objectives in Key Areas that Allow You to Recognize When Growth Occurs
We establish quantitative objectives for your team. If your business does not have established marketing personnel and is looking to establish growth marketing fundamentals, we strongly recommend focusing on 3 key elements.
Growth Process
Traffic
Engagement
A solid growth process should not only establish a clear plan for achieving this growth but also have a set of OKRs to focus on. This gives your business a healthy process that prioritizes constant iteration, feedback, and learning.
It Allows Us to Look Out for Potential Growth Opportunities
These may come from team meetings, speaking with others in the company, attending conferences, reading online, analyzing your own marketing efforts, customer research, or competitor analysis. Ideally, your experiments and opportunities should be based on hypotheses rooted in a strong understanding of your customer, which should in term fuel a better understanding of what areas your business need to improve on.
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Our Process Allows Us to Recognize & Prioritize High-Impact Opportunities
Where is the low-hanging fruit in terms of opportunities to execute on? Where are the biggest leaks in your existing lead generation funnels? These are the things we are able to look out for.
The potential of various possibilities are evaluated based on 3 criteria:
Impact – the likely impact of the idea gaining traction and generating growth
Confidence – feeling certain that implementing this new initiative will provide a benefit for your business.
Resources – What is required will not strain prohibitively strain your business
Design Agile Experiments Based on these High Impact Opportunities
Once an idea has been chosen, consideration is given as to how to design the experiment.
The goal is to try and avoid large code changes, or the involvement of other teams, and to think through what is the smallest thing that can be done in order to prove or disprove the hypothesis in the shortest amount of time (usually 6-8 weeks).
Implement
Finally, you get to the point of putting the initiative into place.
You need to keep a record of the main steps taken to implement this initiative.
Being explicit with documentation also makes it easy for others to see what everyone is working on, without the need for frequent broader team meetings or conference calls. It also allows for easier identification of where missteps might occur.
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Analyze / Review
Did the initiative succeed?
We check to see if the initiative achieved the targeted improvement goal. A discussion is initiated in a subsequent meeting around the analysis and learnings from the initiative. This often results in new iterations and experiments to add as new ideas (See Step One).
Initiative may not always succeed to the extent that was originally anticipated, but as long as learnings can be derived (failing forward), these learnings can be used in order to build towards greater successes in the future.
Entrench these Tactics as a System Within Your Organization
After a successful initiative, the goal is to entrench the process as an ongoing part of your organization's marketing strategy. Step-by-step processes are created (or existing processes updated) to serve as your growth marketing playbooks or instructions on how to scale your business revenues.
The goal of this process is to build retained knowledge and expertise within your business, and to create a database of proven and repeatable marketing processes.
