Pinning Your Way to Business Growth

Use Pinterest to connect with customers, promote your brand vision, and display your products’ capabilities while leveraging its extensive data to amplify your reach and boost awareness of your business

Pinterest Growth Marketing Consulting

Pinterest Ads: Helping to Accelerate your Growth Marketing Efforts 

One of the key reasons why advertising on Pinterest is a smart move is because it offers marketers the ability to reach their audience naturally by offering valuable content that doesn’t come across as “salesy”.  Beyond your own Pinterest Pins and boards, you can create your own Pinterest ads called Promoted Pins. They look and function just like all other Pinterest Pins, making them appear less intrusive than other ad formats.

The key difference between these Promoted Pins and other social media ads is directly stated in the name. These Pins are promoted so your target audience is more likely to see them natively in their home feed, search results, and category feed. This allows you to advertise on Pinterest without coming across as excessively pushy.   As a result, there’s a better chance that you’ll make the right impression on a potential customer.

With all that, you must be wondering…how do we get started?

That’s where we come in.

Pinterest Ads campaign management

Pinterest: An Underappreciated Growth Marketing Avenue

 How Pinterest Can Supercharge Your Ability to Reach and Captivate Beyond Your Existing Audience

Pinterest is an absolute goldmine for customer engagement. With over 300 million highly-engaged users, it’s the perfect social media platform to connect with people and bring them into your brand’s vision.

Our Pinterest marketing strategy is centered around data and long-term growth. We launch captivating visual campaigns that get people excited about your brand’s values and compel them to take action.

Some things to keep in mind

  • 55% of Pinterest users login to find new brands and products 

  • More than 70% of Pinterest users worldwide are female

  • Almost 90% of Pinterest users report using the platform to find inspiration when searching for items to buy

  • More than half of all US millennials use Pinterest every month

  • Nearly half of all Pinterest users visit Pinterest with the conscious intention of shopping

Pinterest Needs to Be Part of Your Company’s Growth Marketing Mix

Pinterest is the unsung hero of social media channels. Moreover, it is a secret weapon for growth marketers, especially those looking to boost customer acquisition and revenue generation efforts for businesses whose products have an inherently heavy visual orientation. 

Approximately 76% of users say the content brands promote on Pinterest ads is genuinely useful.  They say that it offers them something of value as a way to make an impression on your audience, which helps them along in their ultimate purchasing decision.

Statistics like these make it clear that advertising on Pinterest allows your business to reach an audience of users who are often actively in “shopping mode” when using the platform. That may be why one in two people will make a purchase when they engage with a Promoted Pin.

A Winning Pinterest Campaign in Our Experience Includes:

Discussion and Research:  Understanding your specific goals as well as your unique brand is essential when launching a Pinterest advertising campaign. That’s why we prioritize thorough collaborative discussion from our very first meeting with you.

Strategy:  Through our initial discussions with you, as well as research into past marketing campaign data, we build a strategy designed to offer results

Development of Creatives:  We use what we have learned to develop effective Pinterest ad content. 

Launching Campaign and Analyzing Data:    With that in mind, we set up your boards, pins, and promotions, and let the data accumulate.  Once we have enough to go on, we report the data we track, letting you know precisely how we’ve helped and where we haven’t yet managed to.

Refining Your Campaign: When we see what is working, we enhance what is generating for you and pull back on those that are not

Pinterest and Growth Marketing: A Winning Pair

Regardless if you are looking for a new channel to properly display your products, looking to enhance your existing efforts, or are looking to create a fresh new campaign to display your products from a different perspective, we can help.