Social Media: The Grease in the Growth Marketing Wheel
Nearly 3.5 billion people (or 45% of the entire human population) actively use social media. Furthermore, an average of 2 hours and 22 minutes are spent per day per person on social networks and messaging. So it’s safe to say your audience, no matter the niche, is active on social media.
The best bits? 54% of these social browsers use social media to research products. And 71% of Internet users are more likely to purchase from a brand that they are following on a social networking site such as Instagram or Facebook.
Your social media channels represent an exceptional way to source new customers and build sustainable relationships with existing ones. Platforms such as Facebook, Youtube, Pinterest, Tiktok, and Instagram enable you to show the “human” side of your business and prove that you truly care about your customers and their opinions. Essentially, these platforms allow you to create and build a community around the notion that your customers are of paramount importance.
Paid social media options allow your business to extend its reach beyond your existing community and customers.
Paid and organic social media strategies work best in tandem to simultaneously engage with and nurture your followers while extending the reach of your brand to a broader audience.
Simply put, if you’re not leveraging social media to its fullest, you’re leaving a ton of money on the table. As a marketing instrument, it has one of the lowest customer acquisition costs (CAC) and the highest customer lifetime value (CLV).
Despite this, most businesses fail to make the most of social media. How do you ensure that you are not one of these?
This is where we come in.
Social Media as a part of a Growth Marketing Framework
Rather than taking a machine gun approach and spraying everywhere, the key to getting the most out of your social media results is focusing on the proper channels and activities.
We work to choose what seems to be the most optimal social media channel in order to test the response, while continuously tweaking the content to find the right evergreen content that resonates with potential customers, and which can be repurposed and used again in different formats and on different social media networks.
Consider us an extension of your marketing team for data-driven campaigns, consistent testing, and business growth.
So what is the recipe to help make social media an effective part of a growth marketing mix?
Researching audience segments and building out strategic targeting.
Writing ad copy and developing creatives that converts.
Starting lean and scaling up what works.
Consistently testing and iterating on campaign structure, messaging, segmentation, and creative concepts in order to improve results.
Accurately tracked advertising results so you know what’s working and what needs adjusting
Compelling ad copy that aligns with your brand’s voice
Defining your ideal social media audience
Designing targeted landing pages that turn ad traffic into lucrative leads