Build awareness for what your business offers via trusted alliances, while reaching more of your target audience
Target influencers with interests and values similar to those you wish to reach
Finding key influencers to be a key part of your business’ growth marketing framework is an underrated and underused tactic
In this day and age, consumers have more control than ever when searching for products and services that meet their needs. By having trusted influencers create and publish content on their social feeds that promote the products, services, and benefits your business provides, your brand can become a relevant part of consumers’ conversations everyday.
By finding the right social media influencers, bloggers, and media outlets, we help your business get more exposure by sharing your brand’s story/ies with their followers
This is where the experts at Ladderation come in
Influencers as Part of the Growth Marketing Process
\We help you identify and select appropriate influencers
We work with you to create appropriate campaigns in terms of reviews, contests, giveaways, or anything else
Once we have created campaigns, we regularly reach out to influencers that have active, engaged, audiences
We then measure everything we do in order to track the success or influence or engagement from various influencers, continuing to work with those who have positively impacted your bottom line. in order to both build on the momentum of previous campaigns and achieve greater brand awareness and recall
Influnecer Marketing is an Integral Part of a Growth Marketing Mix
Influnencer marketing can be a secret promotional weapon, especially for businesses like yours that are looking to exponentially improve your bottom line
In addition to providing a way to “influence: potential consumersinfluencer marketing delivers measurable bottom-line results which can be easily repeatable and scalable.
A winning Influencer Marketing strategy in our experience includes:
Delivering Value and Clarity Across the Decision Journey
Aligning Your Campaign & Business Goals
Expanding Your Marketing Funnel
Making Audience Targeting Much More Granular & Hyper-Precise
Helps to Optimize the Efficacy of Your Ad Budget and lowers Customer Acquisition Costs (CAC).
Lifts the Efforts of the Other Channels that you Are Already Leveraging for Business Growth or that you can Leverage in the Future.