Understanding the omnichannel environment is imperative to instill Growth Marketing Fundamentals in your retail business
As a retailer, your retail store represents the core of your identity. The convenience of having the entire breadth of your product offering for perusal up close represents the ultimate in convenience.
The problem is, so does the convenience of ordering from a website and having an order shipped to your customers’ residences. Or going to your store, and asking for an item that is not on your shelves to be shipped home. Or conversely, ordering online and picking it up at any of your retail locations.
This does not begin to consider the impact of augmented or virtual reality on your customer shopping experience. Or which apps should be part of the overall mobile environment you put out.
So much to sort through. Where does one begin?