Rapidly grow your eCommerce sales by establishing a customized, multi-channel growth marketing strategy
Custom data-driven eCommerce strategies, full-service commitment, and hands-on implementation to help you reach more customers and scale your online retail operations.
Understanding the growth marketing fundamentals of your eCommerce businesses is key to unlocking exponential revenue growth
We understand what separates run-of-the-mill marketing efforts, from those that drive consistent eCommerce growth. We use this knowledge to deliver game-changing results for businesses looking to grow their online store revenues.
We carefully select and allocate where your marketing budget is spent, and in the process, we constantly seek to optimize your marketing mix.
SEM
SEO
Facebook Ads
Pinterest
Content Marketing
Conversion Rate Optimization
These are just some potential options.
But achieving an efficient growth marketing plan for eCommerce is really challenging, Trust us, we know. :(
Perhaps you have experienced some of these scenarios:
Your Google Ads account burns through budget
Your online Store just isn’t generating sales
Your profits have plateaued
Previous campaigns that were generally reliable aren’t working the way they used to
You aren’t seeing sufficient returns from social media marketing
The latest Google update has hurt your traffic and consequently, your sales
The percentage of customers that abandon your cart are growing.
Or maybe it’s something else.
The Bottom line is: You want to see your ecommerce marketing efforts gain traction, and eventually, elevate to another level
This is where the experts at Ladderation come in.
This is how we go about establishing a Growth Marketing Framework for Your eCommerce Business
Here are some ways that we go about doing this:
Customer Profiles: In order to understand what sort of ads and other content to create, we work to establish clear profiles and groupings for potential customers that might buy from you. Among the things that we work to get clear on include how they go about deciding where they purchase from, how many touchpoints that they might come across before purchasing, what marketing channels that they might be found on, and more.
Website Design – No matter what eCommerce platform you’re on, we want to analyze the funnel and fix any leaky buckets. By reviewing the metrics that matter as well as the user experience, we are able to make a noticeable impact on eCommerce store sales.
Full Funnel Optimization: Our secret sauce is complete funnel optimization. Rather than just driving traffic through ads, we also work to support conversion optimization in landing pages, create engaging email marketing campaigns and emphasize robust performance analytics, and design eye-catching ads. By doing this, we gain insight and control to improve all areas of the purchase funnel as well as create personalized experiences for different target personas.
ROI Driven Growth: Improve ROI with relentless A/B testing and funnel and checkout optimization
Custom Landing Pages: A fully optimized landing page turns visitors into buyers. We strive to maximize conversion optimization via audience-specific messaging, A/B testing, and regular updates that most eCommerce marketing agencies ignore.
Emphasizing Upsells and Cross-sells: Order bumps and add-ons are fantastic strategies to boost your average order value. We work strategically with you to find strong value-additions that customers will instinctively love to add to their purchases.
Customer Acquisition and Retention: Customer acquisition should only be part of the strategy. Keeping customers loyal with retention marketing tactics is an almost equally important part of an efficient growth marketing strategy.
Full Service & Multi-channel eCommerce Marketing: One dedicated partner for SEM, SEO, social media, CRO,Analytics, and more, with the aim of maximizing growth resulting from a greater concentration of efforts.
What is different about our approach and our overall growth marketing process that your eCommerce Business can benefit from?
Here’s what we offer:
A strategic partner for growth – We offer you strategic consulting to grow your business. We meet weekly, bi-weekly meetings, or quarterly in order to conduct a thorough business review and go deep into planning how best to improve your overall business performance.
Full service, full-funnel – We cover all of the e-commerce marketing channels, so you have one point of contact for PPC, Amazon Ads, e-commerce SEO, social media advertising, eCommerce UX best practices, content marketing, and more. Beyond supporting your business across channels, we also optimize for the full conversion funnel with landing page design, CRO, lead-flow planning, as well as retention/referral retargeting tactics.
Tech savvy – We like to work smarter,. With that in mind, we use a stack of marketing tools that give our clients and our experts a serious advantage in speed, accuracy, communications, and efficiency. Ahrefs, SEMRush, Clearscope, ScreamingFrog, and SearchMetrics, just to name a few.
Understand Your Brand – Before getting started in building a high-performance digital advertising campaign for you, we need to deeply understand your brand, industry, target audience, and business goals before marketing efforts launch.
Strategic plan – After understanding your business and growth targets, we’ll recommend a program to fit your needs and budget. We will start by suggesting the channels where we feel that the likelihood of a good proportion of your target customers being there is highest, in order to be able to attract the lowest-hanging fruit that is initially available.
Tracking and reporting setup – We make sure you’re capturing the important e-commerce data on your site while working to ensure that only a minimum amount of orders, checkout drop-offs, and revenue go unaccounted for or are not actualized.
Launch – After 1-3 weeks of planning, keyword research, competitive research, copywriting, landing page design, ad creative, and building audiences we turn your campaigns live!
Ongoing optimization – There is no set-it-and-forget-it with us. We stay on top of things, continually enhancing and expanding your digital marketing campaigns to improve ROI and increase sales.