Growth Marketing for B2B Commerce
Create more awareness, increase your pipeline value and properly position your products and services in the minds of those looking for your services.
B2B Growth Marketing Pain Points
Retaining your existing customers is one thing. Regularly acquiring a steady stream of customers looking to use your business products and services is quite another.
We understand that doing business with other organizations poses its own set of challenges, especially as it pertains to doing business online. When your customers are used to interacting with businesses in a face-to-face manner, trying to get your organization’s products or services considered by the right decision-makers via digital channels is challenging.
That’s especially true when one considers that there are a number of steps that organizations must undertake, or pain points to go through, before realizing their need to seek out solutions. Or even once these businesses or organizations realize that they need your solutions, given how specific such solutions have to be a good fit for them, they need to be confident that your solutions and services are right for them.
This is where we come in.
Creating a Growth Marketing Flow for Your B2B Organization
Understanding your organization’s B2B sales funnel is paramount for us. It allows us to:
Be aware of the problems your customers are trying to solve
Create content that allows your organization to demonstrate its expertise in regard to such situations
Create a top-of-mind awareness of the types of customers or customer personas you are trying to target
Draw these prospects in so that they can give your solutions a closer look
Convince them why your solution is the best for their needs
Provide them ways to get more out of your products or services and continue to use them